Saturday, March 16, 2013
Tanjong Pagar Announce Sponsorship
SINGAPORE — Tanjong Pagar United’s strong start to the 2013 Great Eastern-Yeo’s S-League season has received another lift.
Second in the league after two wins and a draw, the Jaguars now celebrate a financial boost with local food and beverage company Field Catering & Supplies stumping up a one-year sponsorship deal.
The deal, which sources put at S$100,000, will see the club’s jerseys emblazoned with SINGA, the brand name of Field Catering’s newly-introduced energy drink.
This is Field Catering’s second association with the Jaguars, having been their club sponsor when the club entered the S-League in its inaugural season in 1996 as Tiong Bahru United FC.
The company has also, since 2003, been a sponsor for the S-League with the distribution of Polar Natural Mineral Water.
“We have chosen the Jaguars … because of our good relations and our early ties with the club ... We remain committed to grow with Singapore football and we foresee this will be a great partnership for a long time,” said Chew Thye Chuan, Managing Director of Field Catering & Supplies.
S-League Chief Executive Officer Lim Chin added: “They are calling it a French Revolution at Tanjong Pagar, good attendance at their matches, a fiery coach and players who are motivated.
“From an able chairman to a very committed management committee, a good general manager and all things gelling together, things are certainly happening for the club.”
Tanjong Pagar’s positive start to the season prompted Monsef Zerka, the S-League’s joint-leading scorer this season with four goals alongside team-mate Kamel Ramdani and Brunei DPMM’s Shahrazen Said, to want to commit his long-term future to the Queenstown-based club.
“My team-mates are real good guys ... We have a winning mentality and I’m sure the fans, management and sponsors appreciate that,” said the 31-year-old Moroccan.
COMMENT - this is the type of story I want to see more of from Singapore. Good to see Tanjong Pagar pushing the envelope. It is also good to see the Jaguars starting the season well. They took a punt rejoining the league a couple of years back at a time when fans and clubs were deserting in droves.