Friday, January 28, 2011
Ou Est Les Champigons?
Excuse my piss poor French!
But the SLeague champions, with less than two weeks to their Charity Shield game against Tampines Rovers, have done little on the PR front. Their website, for example, has been untouched for yonks.
If they can't be bothered to keep fans up to date with what's going on, and I'm sorry but Facebook and Twitter don't count, then they shouldn't be surprised if fans, and potential fans, lose interest.
When does the club house open?
What players are being retained?
Found a new coach yet?
What new players have been signed?
Etoile started last season in a blaze of publicity with plenty of promises but that soon tapered off after a falling out with their PR company. At least that got some headlines. Now, apathy is setting in as another foreign team fails to live up to their own expectations of themselves and take the traditional South East Asian path of silence being the best form or advertising.