Friday, July 27, 2007


Asian Forum on Sports Innovation 2007

Asian Forum on Sports Innovation 2007
30 July 2007 – The Sultan Hotel – Jakarta, Indonesia
International seminar on Sponsorship and Corporate Social Responsibility
support for Professional and Grassroots Sports and Development in Asia


(official text attached)

Coinciding with the final of the AFC Asian Cup football tournament in Jakarta, the first edition of the Asian Forum on Sports Innovation explores the role of government and private sectors in supporting sports activities at the grass-roots play and amateur-levels and the growing demands for Asian professional, elite competitions.

The President of FIFA, Joseph S Blatter who famously said “the future is Asia” has personally wished the Asian Forum in Sports Innovation the "best of success.”

Presented on Monday, 30 July 2007 at The Sultan Hotel Jakarta, the program has attracted some of the most outstanding international speakers on sports, development, marketing and sponsorship and Corporate Social Responsibility. these include:

Johann Olav Koss, multiple-gold medallist Olympian and CEO of
Right To Play, the international NGO leading the use of sports and play programs to teach life skills, peace building and health education to children affected by war, poverty and disease. Many companies are looking for a new way to implement Corporate Social Responsibility programs and Sport for Development is an innovative concept motivated by the idea that children can learn by having fun. The English Premier League’s Chelsea, the first football club in the world to have its own CSR program, has selected Right To Playas its first ever international charity of choice;

Dr Adolf Olgi's Office of the Special Advisor on
Sport and Development and Peace to the United Nations Secretary-General whose mandate recognises sports contribution to employment generation, and economic and social development including health and persona; growth in people of all ages, particularly young people, brings together "the world of sport, sports industries and governments" and UN bodies such as UNICEF, WHO, ILO and UNDP;

Clare Kenny Tipton, the DGM and Director of Marketing of the
Asian Football Confederation, the continental football body introducing its Vision Asia program to lift amateur and professional football organisational skills and competitions. The AFC is building a football platform for every standard, age group, gender and geographical region supported by partnerships with host sponsors and broadcasters;

Dez Corkhill, a television Producer and New Editor, is Director of Content for
ESPN STAR Sports multilingual, online sports platform and the sometimes controversial The Top Corner commentator on Asian domestic football;

Giovanni di Cola, coordinator of the Universitas program of the
International Labor Organisation, Geneva, and editor of Beyond the Scoreboard - Youth employment and professional athletic skills development is a specialist in labour insertion and skills development for sports professionals to enable them to be trained/retrained to extend their professional life in the sports world.; and

Geoffrey Gold, football analyst and publisher of the
Asian Football Business Review, focussing on success of the English Premier League in Asia and how it can be emulated..


The seminar is also fortunate to have presentations on Indonesia, the worlds fourth most populace country and a fascinatingly diverse, resource-rich archipelago nation of 17,000 islands and over 300 ethnic groups. Its House of Representatives has recently passed a corporations' bill into law, making Corporate Social Responsibility mandatory for almost all companies. CSR funding can be considered as part of a company's annual operating costs, which means that it can be set off against tax. State oil and gas company PT Pertamina, for instance, has allocated Rp150 billion (approximately US$1.6 million) to its Corporate Social Responsibility scheme this year.

Frizt E Simandjuntak, a marketing professional and sports professions, Vice President of the Indonesian Marketing Association and Head of External relations of the Rajawali Group focuses on the sports opportunities available for sponsorship and Corporate Social Responsibility funding.

Said Fuzen Baabud, Livelihoods Program Officer for the United Nations Development Program in Aceh describes how sports and youth empowerment was utilised in disaster rehabilitation work in Indonesia’s tsunami-stricken provinces, with particular reference to the MercyCorp and Nike sports equipment initiative; and

Anton Inbenai, Dept of Sport and Youth in Jayapura City, Papua province and Henk Rumbewais, KONI Papua, Indonesian national Sports Committee, on the Perspura Football Club's HIV/SAIDS Ambassador role in 'safe sex' education in Indonesia’s Papua province.

The conference's two streams - Professional Sports Dynamics: and Sports and Development - cover sports issues of critical importance to decision makers of private sector sponsors, advertisers and Corporate Social Responsibility funders of athletes, clubs and sports competitions; government policy makers at national and regional levels; and all stakeholders in sports administration, athlete management and revenue raising.

Further Information:

Geoffrey Gold
Co-Convenor, Asian Forum on Sports Innovation

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