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Tuesday, January 27, 2026

 

Persebaya Target Premium Market


Persebaya are one of the biggest football clubs in Indonesia and by extension South East Asia. They are the full package with history, tradition and a large fan base in Indonesia's second-largest city. They are also run relatively well. 

The owners aren't one for needlessly spunking cash on big name players. Instead, they try to keep within their budgets, which may frustrate their passionate supporters but does mean after years of instability, they are now in a comfortable position.


Funding for football clubs has been an issue ever since the tap for local government and tobacco cash was turned off. Ticket prices are low and a poor run is soon felt at the gate.

This helps explain why we are seeing a number of newer clubs like Dewa United and Garaudayaksa on the scene, clubs with wealthy owners

Savvy clubs therefore, have had to look elsewhere for money and in a way look to what their peers do in other countries. It's a fine balance though, because the 'typical' Indonesian football fan isn't the wealthiest, often preferring knock-off shirts or cheap merchandise, rather than the official gear.


Fair play then to Persebaya for thinking out-of-the box. The Green Force have introduced VVIP Suites offering the minted supporter a free car parking space, exclusive access, access to the players' warm-up, special food and merchandise.

I'm not sure how much fans are being expected to pay for all this luxury. If you wanna ticket, you're gonna have to call a number.



That it's Persebaya trialling this does tickle me, though. Traditionally, there is an element of their fan base which doesn't take well to buying even the cheapest tickets to a game. Pictured above are Persebaya fans climbing over the wall at Sultan Agung Stadium to see their heroes. 

There is also the legendary trip to Bandung when their train trip across Java was covered by TV news crews to an audience of millions



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